I am not bossy, I am the boss: female entreprenureship

I am not bossy, I am the boss: female entreprenureship

I have always said, entrepreneurship chose me, I did not choose it. Even growing up in a self-employed household and seeing the struggles first hand, I was always drawn to the passion, hustle and ambition of an entrepreneurial lifestyle. I was always the child to organize and instruct others: a leader in the crowd. I always liked to perform in front of anyone who would watch, and try to articulate my big thoughts from a little mind. Even though I was outgoing and confident, for most of my life most people simply called me “bossy”.

What always drew me to entrepreneurship were the strong female role models around me, and mentors I looked up to. I was always drawn to their dedication, undeniable work ethic and determination. These were values that resonated within me, and fuelled the fire to start my own business. It was not the rich male CEOs that motivated me; it was the women around me rubbing elbows with the best and making their own definition of success.

mom-sea shell

My number one source of inspiration was my Mom. My beautiful, creative, talented Mama has worked so hard in her life. She used to get up at 5am and work until we left for school, and then work all day, make dinner, then go back to work when we were in bed. She has only ever worked for herself, and managed to balance her family life and create the job that made her happy. Wow – living your passion and being financially independent? How inspiring is that for a young girl growing up?!

Since becoming an entrepreneur I have been surrounded by so many incredible girl-bosses. In my own small community of Truro, Nova Scotia, there are dozens of female entrepreneurs paving the way and living their dreams. Downtown meetings and town events are filled with women entrepreneurs who are helping to put our little town on the map. The strategic plan for our Downtown was entirely developed by strong, intelligent women. I have so much respect for their own passion, hard work and resilience.

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Downtown Truro, the place I call HOME!

I have attended conferences run by powerful, highly successful women entrepreneurs, who have let nothing get in their way. I have enrolled in life changing courses with other women starting out, just like me. We have wiped each other’s tears, celebrated each other’s successes and been each others’ cheerleaders. All of these moments were guided with love, support and tenderness that I believe only other women entrepreneurs can provide each other.

Alberta Cangift 2018

I travel a lot for work, and attend a lot of trade shows and retail shows. Many of these booths are run by females starting out or veterans in the business. Many trying to balance work and family, and have little ones at home, just like me. I am constantly inspired by their belief in their business and the fire that is lit within them. At a recent show in Alberta, I met so many incredible women, paving the way in their industry and making their mark. We shared in each others’ achievements, created collaborations and new friendships. All girl bosses, working together.

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P/C: SlideShare


After having met and interacted with all these amazing women entrepreneurs, I have realized we are all The Boss. No matter how big or small, we are channeling our passion into a career and leading our own way. All of the women share common traits: confidence, strength, ambition and “bossiness.” So now when we see our daughters, nieces, friends, granddaughters, students and neighbourhood girls that are fierce, strong- willed, confident and independent, recognize that they are are not “bossy,” but they are The Boss. They are next generation of female entrepreneurs that will lead us, inspire us and make a difference in this world.

Through my own entrepreneurial journey, I realized I was not bossy as a little girl, I was always meant to be the boss.

-Miriah xo
My Home Apparel


Makers of our HOME

Makers of our HOME

Here at My HOME Apparel we are lucky to bring some amazing Canadian made products into our shops. Along with our own brand, we also offer a lot of unique gifts ranging from bath & body products and pottery, to art prints and pantry items. With Valentine’s day just around the corner, we’ve got some awesome gift ideas to share with you.

Photo Credit: Peace by Chocolate

It wouldn’t be Valentines day if we didn’t enjoy a little treat and what better product to indulge in than Peace by Chocolate from Antigonish, Nova Scotia (haven’t tried it yet? you don’t know what you’re missing!). The company is operated by the Hadhad family who had the opportunity to come to Canada after fleeing from their home in Syria where they lost their chocolate factory in a bombing. With the support of the town of Antigonish, the Hadhad’s were able to rebuild their factory and share their delicious treats with us. The sense of community in the maritimes is incredible! The fine chocolates they produce come in many beautiful shapes such as maple leafs, hearts, roses and more. Each chocolate is filled with an array of nuts, natural fruits and other fresh ingredients. They come with an assortment of flavours and have between 4 – 24 pieces inside. Go ahead and treat yourself, “one peace won’t hurt”.

Photo Credit: Peace by Chocolate

I believe it is important to let your loved ones know how amazing they are, whether its a friend, family member or partner. Pixel Paper Hearts, a creative design studio from Milton, Ontario, has some great products to do just that. Whether you’re looking to send a sweet empowering message or something a bit more bold, they’ve got it all. Reading “You are pretty f//king awesome, keep that sh/t up” on your mug first thing in the morning while enjoying some fresh coffee (or tea, please!) would make you ready to tackle anything during your day.

They also create greeting cards, enamel pins, prints and key tags. All of which have words of encouragement or quirky phrases like “maybe swearing will help” or “crafty as f//k”.

Photo Credit: Toni Losey

A beautiful piece of pottery by Toni Losey would be a fantastic gift for anyone in your life. Toni’s pottery is made in Nova Scotia; we carry her stunning line of speckled mugs and bowls. The nature inspired colors and modest design are sure to suit anyone’s taste or décor. She also does some amazing sculptural work filled with lots of texture, shapes and diverse colors.

Photo Credit: Halifax Paper Hearts

For those with wanderlust, we have the amazing Wanderers Map made by Halifax Paper Hearts, a card and print company from Nova Scotia.  This map comes with a tiny glass vial of gold push pins to track all the places you’ve travelled to. It comes with or without the frame, whichever you prefer. “Wherever you go, go with all your heart” – Confucius



A section of our shop that is sure to brighten your day and make you giggle is our card wall. One of the many card makers you will find is Classy Cards, a boutique stationary company from Halifax, Nova Scotia. Their well designed and funny greeting cards sport sayings such as “Let’s Drink Wine And Judge People” or “I F//king Love You” (yes, we carry cards with swear words!). They also offer other products such as magnets, wine labels and notebooks dawning similar amusing phrases.

And for those who aren’t really into… well, people, here is a favourite from their collection of notebooks:

Let’s be real, a few people probably popped into your mind when you read that, me too. Photo Credit: Classy Cards

These are just a glimpse at some of the awesome items you will find in our shops. Stop in and see us in Truro or our new location in Moncton! How perfect for Valentine’s or
“Gal-entine’s” day!

Moncton: 805 Main St.
Truro: 131 Esplanade St.

Lots of love,

My HOME Apparel



Hats for the Homeless

Hats for the Homeless

Over 35,000 Canadians each night don’t have a place to call home. With winter coming, we couldn’t handle the thought of people suffering out in the cold without bare essentials. We decided to create our “Hats for the Homeless” in response to the need for warm clothing for people living on the streets or living in a state of poverty.

For every toque we sell from October- March, we will donate 1 to a person in need. The hats will be distributed from coast to coast, and our goal is to donate 1000 toques in 5 months.

Patch toques in a variety of styles and designs.

Wherever the hat is purchased is where the donation will be made. If you are Winnipeg and purchase one of our hats, we will ship 1 off to a shelter nearest you! Our “Hats for the Homeless” supports your community.

ALL of our winter hats are included in this initiative. Check below for all the styles and options. No matter which winter hat you purchase, know that your order is having a direct impact on the communities around you.

Canadian made merino wool toques.
Canadian fur pom pom hats.
Cape Breton HOME winter toque
HOME Pom Pom toques for all Atlantic Provinces

With your support, we will help keep over 1000 people’s heads warm this winter.

Much love,

My Home Apparel team


Girl Bosses: International Women’s Day

Girl Bosses: International Women’s Day

One of the most amazing parts of owning my own female run company is getting to work with other women entrepreneurs across Canada. When I opened my gift shop, I couldn’t wait to bring in handmade products and unique designs from girl bosses all across Canada. I am so grateful for the incredible women makers and dreamers I have met, and inspiration I have received from them. In celebration of International Women’s Day 2017, here are just a few of the amazing women entrepreneurs found at My Home Apparel.

Foxhound Collection: hand blended and hand poured candles made by Kelsey Weir in her studio in Truro. Her aesthetic and eye for design, has everyone swooning. She works hard in her business, and is also devoted to making Truro the best it can be!

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Foxhound Collection Candles smell sooooo good!  Photo Credit: Foxhound Candles

Halifax Paper Hearts: Stefanie’s cards are “made with love, care and salty air from the East Coast” and are full of the cutest designs. We have created meaningful collaborations and supported each other through the ups and downs. Her growth is remarkable! Watch out for this firecracker- she is going places.!

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Halifax Paper Hearts adorable cards. Photo credit: Halifax Paperhearts

Justine Ma: Based out of Edmonton, Justine Ma’s has created the most incredible line of cards, prints, home items and accessories featuring witty phrases and gorgeous hand lettering. The popularity of her designs, shows how incredibly talented she is!

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Justine Ma‘s popular mug! photo credit: Justine Ma

Bad Mouth Soap Company: Sarah’s soaps are handmade in small batches using a cold press method and free of harmful chemicals. Her designs are witty and products are top quality. I have loved our collaborations and we can’t keep her East Coast Hangover Soap on the shelves!

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Bad Mouth Soap Company: Soap for filthy people! Photo credit: Bad Mouth Soap Company

Sarah Duggan Creative Works: Sarah’s art is “influenced by her love of the natural world,” which can be shown by the beautiful colour choices and floral prints. People can show their provincial pride with her popular provincial art and whimsical Canadian inspired prints.

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Sarah Duggan Creative Works: Provincial map print. Photo Credit: Sarah Duggan

Anther Apiary: From comb to home, Suzanne’s honey is a true delight. From flavour to passion, and adorable packaging, this honey needs to be on everyone’s list!

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Anther Apiary delicious Honey. Photo Credit: Anther Apiary

These are just a few of the incredible women entrepreneurs I have had the chance to work with and support. I hope you love them as much as I do, and check out their work. When in Truro next, stop in and see all the amazing women makers found in our shop. Over 75% of our products are made by women! These include: Harbourside Designs, Femmebroidery, Buck Naked Soap Company, Lindsay McMullen, Rhubarb Paper Company, Smitten Kitten, Bread and Butter Pottery and MORE!

Women need to support each other, work together and inspire each other not just today, but everyday!

Way to go Girl Bosses, we got this!


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Your body is your HOME

Your body is your HOME

In recognition of Eating Disorder Awareness Week, we have invited the inspiring, Danielle Crowe, owner of Body Solace Yoga and co-founder of Find Solace Within to write a guest post about the importance of taking care of our bodies. Her words are powerful and impactful- be prepared to start loving yourself a little bit more today. 🙂

Danielle Crowe, Find Solace Within

Often when we think of our “home,” we think of where we wake up, and where we come back to after work. It’s our house, our apartment, our dorm, wherever. We could also take it a step further and consider our “home” to be our current town, province, country, the place we were born, or where our family immigrated from.

But do you ever consider your home to be the one place that you never leave? That’s right, I’m talking about your body; your skin, your organs, your senses… the place where your soul lives.

Now before you click exit and think I’m about to get all “woo woo” on you, don’t worry, I’m not. But I am going to be real. You see, your body – along with the place that your body lives – is your home. We often think that we are our bodies, but we’re not. Our body is our shell, no different than the siding and insulation that surrounds us, and just like the paint on the walls and furnishings around the house, we like to decorate ourselves with stylish clothing, makeup, dying/styling our hair, etc.

But here’s the thing: I am doubtful that you would just walk into your home one day, or every day, and start trashing it. Sure, there are exceptions, like during renovations when you’re smashing down a wall, or when you’re pissed off and you throw a couple pillows… but in most circumstances, you wouldn’t insult and hate on the place you called “home” every day.

So why do we do it to our bodies?

Now, I understand that we can’t choose our bodies in the way that we can choose the town we move to, or the house we live in, but our bodies are the greatest home we’ll ever have. Our bodies allow us to travel to exotic places, to see beauty all around us, to smell fresh cookies, to hug our loved ones, and to taste summer berries… our bodies allow us to experience life!

Our bodies need us to treat them with the respect they deserve. Sure, some bodies will be small homes, some will be big homes, some will have nice landscaping, and some will be called “haunted,” when really, they’re simply wise. But regardless of the shape or exterior of the home, we need to treat our bodies like the palace they truly are.


Stop comparing your home to the rest of the homes on the street. Our bodies are not meant to be perfect or designed to fit into some mold that society currently deems as “best.” (What does that even mean?) And wait 5-10 years… just like home design, some other part of the body, or body shape will be glorified.

You can change your hair color, your weight, or your clothes, but one thing will always remain the same: your body is your home. And until you start accepting it exactly as it is; all its creaks, cracks and character – then you will always feel like a visitor. You’ll never unpack your bags because you won’t feel comfortable as your true self, you’ll always expect an eviction letter because you’ll feel like a fraud, and you’ll complain that your garden won’t grow because you won’t tend it and help develop it.

There is a reason that some houses make you feel more comfortable, and certain towns make you put down roots… I think it’s because of the sense of familiarity, the memories that have been made, and the potential to make more. Your body isn’t any different. It’s been with you since day one, it’s grown with you, taken care of you, been through ups and downs with you, and will continue to be with you until the end of your life. There is nothing more precious than the very place that your soul resides in; it’s the only place you truly live.

Take a moment to look in the mirror, and tell me, what do you see? Maybe it’s the lines on the wall where your height was measured each year as you grew, maybe it’s the scratches on the floor where you and your girlfriends had too much fun dancing in your heels, or maybe it’s the hole in the wall where you finally realized that it was time you learned to control your emotions and ask for help. Whatever you see when you look in the mirror, see the memories, see the experiences, see the life.

The next time you find yourself wishing you could move bodies like you can move houses, I ask that you remind yourself that your body is your one true home.

By: Danielle Crowe, co-founder of Find Solace Within

Website: www.findsolacewithin.com

Facebook: www.facebook.com/findsolacewithin

Instagram: www.instagram.com/findsolacewithin


To learn more about Eating Disorder Awareness Week read here.

If you feel you need support and/or resources, please reach out to NEDIC:

2016 at HOME: 10 reasons this year rocked!

2016 at HOME: 10 reasons this year rocked!

It’s that time of year again, where we get to reflect on the past year and think about all the things that have worked and the challenges we’ve faced.  It has been our first full year in business, and what an amazing year it’s been!  I’d be lying if I didn’t say there were setbacks, mistakes made along the way, and moments where I felt completely overwhelmed. However, despite these trying times, I wouldn’t change a thing and feel so grateful for the blessings I’ve had and the impact we’ve made this past year at My Home Apparel.

Although it’s been an incredible year, here are the top 10 highlights:

  1. Meeting the Prime Minister of Canada!! I reached out to every local MLA and MP when I heard Trudeau was coming to Halifax, and I made it my mission to gift him and his family Canada HOME shirts. With their elected promise to support refugees, I knew our Welcome HOME Canada tees were a perfect fit for our new government.
  2. Traveling to Ottawa and Toronto for Start-Up Conferences: Traveling to Ontario and chatting with other entrepreneurs across Canada was life changing. It gave me fresh eyes, and filled me with a powerful energy to take on the second half of the year! I met so many great business people and heard amazing success stories from across Canada. I also got to visit the Shopify head office, which is the web provider we use, so I was so excited to attend a private party there!
  3. Moving beyond t-shirts & hoodies: We expanded past t-shirts in 2016, by adding our super popular floor mats and tartan blanket scarves. It was very exciting to see our line grow so much and to see the growth of the company as a result. We shipped over 2000 parcels in 2016, all around the world and sold over 8000 t-shirts alone!
  4. Traveling to Bali: We traveled to Bali to check out home decor and to get inspiration for our growing line, including our pillows and wooden signs. Plus, we got to spend 10 days in bliss!
  5. Opening our MicMac Mall kiosk: It was our 2nd year in MicMac, and it’s always such amazing exposure and a great experience. Janet, joined My HOME Apparel as the manager, and she led an awesome team.

6. Our Truro Flagship Store opening: This was a dream come true!! Our Canadian made gift shop and studio fills me with so much joy, and I love being able to share my dream space with the rest of Truro and people who visit our incredible town.


7. Our partnership with Stanfield’s: Having our clothing not only made in Canada, but right in our HOME town has been a wonderful experience. I have so much pride in the products we are selling, and the ripple effect our clothing line has on our whole community.


8. Attending the CAEH conference: Heading to London for the Canadian Alliance to End Homelessness conference was life changing. Being surrounded by 1000 people who believe  homelessness is a fixable problem is very powerful. Meeting Tim, the founder of CAEH and hearing Clara Hughes speak were highlights.

9. Our own studio: When we opened our flagship ship, we also opened our own studio, where we can print in house. Ben, joined our team in May 2016, as head of design and also production. He is a visionary with design and an incredible screen printer, and has been printing up a storm since October 2016!

Ben teaching a guest how to print her own t-shirt!                   Photo credit: Sean McMullen

10. Our charitable work: This is true highlight of my year and the purpose for everything we do. In 2016, we donated over $10,000 in cash donations, product donation and collaborative projects. We have felt that we have been able to make a difference, raise awareness, and sell products that have a purpose. This year we joined forces with the Shoebox Project, and helped to fill 200 boxes for women in shelters for our surrounding area at Christmas, and were part of the 2100 boxes filled for Nova Scotia, PEI, and Moncton.


There are so many reasons 2016 has been the best year, and I can’t wait for 2017! We have some BIG things planned, including a summer spot in Ottawa for Canada 150, and we can’t wait to share it all with you!

We have not set any resolutions for 2017, but rather intentions. We will continue to work hard to end homelessness in Canada, and help give all Canadians a HOME. We will work with our community to help make it the best place it can be. We will be the best version of ourselves, from our designs, to our customer service: we will try our very best. These are our intentions for 2017, and with your support, we know we can do it!

Thanks for making this the best year ever. Thanks to my amazing team who makes it all possible. Here is to an even better one ahead!

Happy New Year from my HOME to yours,

Founder/ CEO





Our new HOME

Our new HOME

On October 13, 2016 a dream came true and I opened the door to my first flagship store and studio. After 6 months of planning and working out the fine details, the shop was ready to open and the studio was ready to start printing shirts! For almost a year, we had worked out my Mom’s store, Sea Shell Design. My amazing Mom, and her staff helped guide us on our way and supported us on our start-up journey. I have worked beside my Mom since I was four years old; sewing, selling at shows, and working in her shops. Growing up working with her, gave me the courage and desire to open my own store.

My AMAZING staff helped bring my dream to life. They hustled for 2 weeks to paint, assemble, move, and get the shop ready for opening day. Have I mentioned how incredible my staff are? They truly are the best.

The day we took possession at 131 Esplanade St. Our new HOME!
The Staff painted, and cleaned for 3 days just to get ready to move in!

My INCREDIBLE husband brought my visions truly to light. He took my Pinterest projects to a whole new level and created stunning pieces in the store.

The gorgeous counter built from reclaimed lumber.

In the store, we were inspired from Canadian landscape, traditions and rustic Northern Life. We LOVED the wooden beams in the store and wanted to emphasize that with our counter area and pallet wall. Our stunning pallet wall was built by my husband and painted by the talented Sylvia Estey!

Hand painted with love!

We created cozy corners where you would feel at HOME, and love to visit again. 🙂


Our finished store!!!!!!! Welcome to our HOME!

In our shop, we carry our full HOME line, as well as Canadian made products from Makers across Canada!


We are thrilled to welcome you to our new HOME. We hope you will come visit us, and share the love of our new space. Come check out our studio, where the shirts are printed, come read the amazing cards, enjoy checking out the Canadian brands, or try on our new Canadian made clothing!

We look forward to seeing you in our new HOME!!

Founder/ Creative Director