I am not bossy, I am the boss: female entreprenureship

I am not bossy, I am the boss: female entreprenureship

I have always said, entrepreneurship chose me, I did not choose it. Even growing up in a self-employed household and seeing the struggles first hand, I was always drawn to the passion, hustle and ambition of an entrepreneurial lifestyle. I was always the child to organize and instruct others: a leader in the crowd. I always liked to perform in front of anyone who would watch, and try to articulate my big thoughts from a little mind. Even though I was outgoing and confident, for most of my life most people simply called me “bossy”.

What always drew me to entrepreneurship were the strong female role models around me, and mentors I looked up to. I was always drawn to their dedication, undeniable work ethic and determination. These were values that resonated within me, and fuelled the fire to start my own business. It was not the rich male CEOs that motivated me; it was the women around me rubbing elbows with the best and making their own definition of success.

mom-sea shell

My number one source of inspiration was my Mom. My beautiful, creative, talented Mama has worked so hard in her life. She used to get up at 5am and work until we left for school, and then work all day, make dinner, then go back to work when we were in bed. She has only ever worked for herself, and managed to balance her family life and create the job that made her happy. Wow – living your passion and being financially independent? How inspiring is that for a young girl growing up?!

Since becoming an entrepreneur I have been surrounded by so many incredible girl-bosses. In my own small community of Truro, Nova Scotia, there are dozens of female entrepreneurs paving the way and living their dreams. Downtown meetings and town events are filled with women entrepreneurs who are helping to put our little town on the map. The strategic plan for our Downtown was entirely developed by strong, intelligent women. I have so much respect for their own passion, hard work and resilience.

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Downtown Truro, the place I call HOME!

I have attended conferences run by powerful, highly successful women entrepreneurs, who have let nothing get in their way. I have enrolled in life changing courses with other women starting out, just like me. We have wiped each other’s tears, celebrated each other’s successes and been each others’ cheerleaders. All of these moments were guided with love, support and tenderness that I believe only other women entrepreneurs can provide each other.

Alberta Cangift 2018

I travel a lot for work, and attend a lot of trade shows and retail shows. Many of these booths are run by females starting out or veterans in the business. Many trying to balance work and family, and have little ones at home, just like me. I am constantly inspired by their belief in their business and the fire that is lit within them. At a recent show in Alberta, I met so many incredible women, paving the way in their industry and making their mark. We shared in each others’ achievements, created collaborations and new friendships. All girl bosses, working together.

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P/C: SlideShare


After having met and interacted with all these amazing women entrepreneurs, I have realized we are all The Boss. No matter how big or small, we are channeling our passion into a career and leading our own way. All of the women share common traits: confidence, strength, ambition and “bossiness.” So now when we see our daughters, nieces, friends, granddaughters, students and neighbourhood girls that are fierce, strong- willed, confident and independent, recognize that they are are not “bossy,” but they are The Boss. They are next generation of female entrepreneurs that will lead us, inspire us and make a difference in this world.

Through my own entrepreneurial journey, I realized I was not bossy as a little girl, I was always meant to be the boss.

-Miriah xo
My Home Apparel


Hats for the Homeless

Hats for the Homeless

Over 35,000 Canadians each night don’t have a place to call home. With winter coming, we couldn’t handle the thought of people suffering out in the cold without bare essentials. We decided to create our “Hats for the Homeless” in response to the need for warm clothing for people living on the streets or living in a state of poverty.

For every toque we sell from October- March, we will donate 1 to a person in need. The hats will be distributed from coast to coast, and our goal is to donate 1000 toques in 5 months.

Patch toques in a variety of styles and designs.

Wherever the hat is purchased is where the donation will be made. If you are Winnipeg and purchase one of our hats, we will ship 1 off to a shelter nearest you! Our “Hats for the Homeless” supports your community.

ALL of our winter hats are included in this initiative. Check below for all the styles and options. No matter which winter hat you purchase, know that your order is having a direct impact on the communities around you.

Canadian made merino wool toques.
Canadian fur pom pom hats.
Cape Breton HOME winter toque
HOME Pom Pom toques for all Atlantic Provinces

With your support, we will help keep over 1000 people’s heads warm this winter.

Much love,

My Home Apparel team


Your body is your HOME

Your body is your HOME

In recognition of Eating Disorder Awareness Week, we have invited the inspiring, Danielle Crowe, owner of Body Solace Yoga and co-founder of Find Solace Within to write a guest post about the importance of taking care of our bodies. Her words are powerful and impactful- be prepared to start loving yourself a little bit more today. 🙂

Danielle Crowe, Find Solace Within

Often when we think of our “home,” we think of where we wake up, and where we come back to after work. It’s our house, our apartment, our dorm, wherever. We could also take it a step further and consider our “home” to be our current town, province, country, the place we were born, or where our family immigrated from.

But do you ever consider your home to be the one place that you never leave? That’s right, I’m talking about your body; your skin, your organs, your senses… the place where your soul lives.

Now before you click exit and think I’m about to get all “woo woo” on you, don’t worry, I’m not. But I am going to be real. You see, your body – along with the place that your body lives – is your home. We often think that we are our bodies, but we’re not. Our body is our shell, no different than the siding and insulation that surrounds us, and just like the paint on the walls and furnishings around the house, we like to decorate ourselves with stylish clothing, makeup, dying/styling our hair, etc.

But here’s the thing: I am doubtful that you would just walk into your home one day, or every day, and start trashing it. Sure, there are exceptions, like during renovations when you’re smashing down a wall, or when you’re pissed off and you throw a couple pillows… but in most circumstances, you wouldn’t insult and hate on the place you called “home” every day.

So why do we do it to our bodies?

Now, I understand that we can’t choose our bodies in the way that we can choose the town we move to, or the house we live in, but our bodies are the greatest home we’ll ever have. Our bodies allow us to travel to exotic places, to see beauty all around us, to smell fresh cookies, to hug our loved ones, and to taste summer berries… our bodies allow us to experience life!

Our bodies need us to treat them with the respect they deserve. Sure, some bodies will be small homes, some will be big homes, some will have nice landscaping, and some will be called “haunted,” when really, they’re simply wise. But regardless of the shape or exterior of the home, we need to treat our bodies like the palace they truly are.


Stop comparing your home to the rest of the homes on the street. Our bodies are not meant to be perfect or designed to fit into some mold that society currently deems as “best.” (What does that even mean?) And wait 5-10 years… just like home design, some other part of the body, or body shape will be glorified.

You can change your hair color, your weight, or your clothes, but one thing will always remain the same: your body is your home. And until you start accepting it exactly as it is; all its creaks, cracks and character – then you will always feel like a visitor. You’ll never unpack your bags because you won’t feel comfortable as your true self, you’ll always expect an eviction letter because you’ll feel like a fraud, and you’ll complain that your garden won’t grow because you won’t tend it and help develop it.

There is a reason that some houses make you feel more comfortable, and certain towns make you put down roots… I think it’s because of the sense of familiarity, the memories that have been made, and the potential to make more. Your body isn’t any different. It’s been with you since day one, it’s grown with you, taken care of you, been through ups and downs with you, and will continue to be with you until the end of your life. There is nothing more precious than the very place that your soul resides in; it’s the only place you truly live.

Take a moment to look in the mirror, and tell me, what do you see? Maybe it’s the lines on the wall where your height was measured each year as you grew, maybe it’s the scratches on the floor where you and your girlfriends had too much fun dancing in your heels, or maybe it’s the hole in the wall where you finally realized that it was time you learned to control your emotions and ask for help. Whatever you see when you look in the mirror, see the memories, see the experiences, see the life.

The next time you find yourself wishing you could move bodies like you can move houses, I ask that you remind yourself that your body is your one true home.

By: Danielle Crowe, co-founder of Find Solace Within

Website: www.findsolacewithin.com

Facebook: www.facebook.com/findsolacewithin

Instagram: www.instagram.com/findsolacewithin


To learn more about Eating Disorder Awareness Week read here.

If you feel you need support and/or resources, please reach out to NEDIC:

2016 at HOME: 10 reasons this year rocked!

2016 at HOME: 10 reasons this year rocked!

It’s that time of year again, where we get to reflect on the past year and think about all the things that have worked and the challenges we’ve faced.  It has been our first full year in business, and what an amazing year it’s been!  I’d be lying if I didn’t say there were setbacks, mistakes made along the way, and moments where I felt completely overwhelmed. However, despite these trying times, I wouldn’t change a thing and feel so grateful for the blessings I’ve had and the impact we’ve made this past year at My Home Apparel.

Although it’s been an incredible year, here are the top 10 highlights:

  1. Meeting the Prime Minister of Canada!! I reached out to every local MLA and MP when I heard Trudeau was coming to Halifax, and I made it my mission to gift him and his family Canada HOME shirts. With their elected promise to support refugees, I knew our Welcome HOME Canada tees were a perfect fit for our new government.
  2. Traveling to Ottawa and Toronto for Start-Up Conferences: Traveling to Ontario and chatting with other entrepreneurs across Canada was life changing. It gave me fresh eyes, and filled me with a powerful energy to take on the second half of the year! I met so many great business people and heard amazing success stories from across Canada. I also got to visit the Shopify head office, which is the web provider we use, so I was so excited to attend a private party there!
  3. Moving beyond t-shirts & hoodies: We expanded past t-shirts in 2016, by adding our super popular floor mats and tartan blanket scarves. It was very exciting to see our line grow so much and to see the growth of the company as a result. We shipped over 2000 parcels in 2016, all around the world and sold over 8000 t-shirts alone!
  4. Traveling to Bali: We traveled to Bali to check out home decor and to get inspiration for our growing line, including our pillows and wooden signs. Plus, we got to spend 10 days in bliss!
  5. Opening our MicMac Mall kiosk: It was our 2nd year in MicMac, and it’s always such amazing exposure and a great experience. Janet, joined My HOME Apparel as the manager, and she led an awesome team.

6. Our Truro Flagship Store opening: This was a dream come true!! Our Canadian made gift shop and studio fills me with so much joy, and I love being able to share my dream space with the rest of Truro and people who visit our incredible town.


7. Our partnership with Stanfield’s: Having our clothing not only made in Canada, but right in our HOME town has been a wonderful experience. I have so much pride in the products we are selling, and the ripple effect our clothing line has on our whole community.


8. Attending the CAEH conference: Heading to London for the Canadian Alliance to End Homelessness conference was life changing. Being surrounded by 1000 people who believe  homelessness is a fixable problem is very powerful. Meeting Tim, the founder of CAEH and hearing Clara Hughes speak were highlights.

9. Our own studio: When we opened our flagship ship, we also opened our own studio, where we can print in house. Ben, joined our team in May 2016, as head of design and also production. He is a visionary with design and an incredible screen printer, and has been printing up a storm since October 2016!

Ben teaching a guest how to print her own t-shirt!                   Photo credit: Sean McMullen

10. Our charitable work: This is true highlight of my year and the purpose for everything we do. In 2016, we donated over $10,000 in cash donations, product donation and collaborative projects. We have felt that we have been able to make a difference, raise awareness, and sell products that have a purpose. This year we joined forces with the Shoebox Project, and helped to fill 200 boxes for women in shelters for our surrounding area at Christmas, and were part of the 2100 boxes filled for Nova Scotia, PEI, and Moncton.


There are so many reasons 2016 has been the best year, and I can’t wait for 2017! We have some BIG things planned, including a summer spot in Ottawa for Canada 150, and we can’t wait to share it all with you!

We have not set any resolutions for 2017, but rather intentions. We will continue to work hard to end homelessness in Canada, and help give all Canadians a HOME. We will work with our community to help make it the best place it can be. We will be the best version of ourselves, from our designs, to our customer service: we will try our very best. These are our intentions for 2017, and with your support, we know we can do it!

Thanks for making this the best year ever. Thanks to my amazing team who makes it all possible. Here is to an even better one ahead!

Happy New Year from my HOME to yours,

Founder/ CEO





Happy Birthday to us!

Happy Birthday to us!

It’s been months since we blogged, but the truth is, we have been busy!! It has been an incredible year and I have more “pinch me” moments than I can count. Each day I wake up, I feel so blesses I get to do what I LOVE, while also helping to make a difference. So, what have we been up to the last year? Here are some highlights:

In August 2015, My HOME Apparel was born when 2 companies were divided. My HOME Apparel was created out of desire to celebrate where we call home, while also making a social impact in Canada. We have a brand new logo and colours, which has evolved as the company evolved. What do you think? We love the warm blue!

I knew when My HOME Apparel was created that I wanted it to be a social enterprise. We teamed up with amazing homeless initiatives across Canada and in one year, we have donated almost $10,000 in financial support, fundraising campaigns, and in-kind donations. So, pat yourselves on the back! Together in 12 short months, we have made a difference!! I know together, we will continue to do amazing things.


We added so many new products from hoodies to toques and our famous floor mats! We grew from 25 skus to hundreds! You kept asking, so we kept making! We can’t wait to show you what we have for Fall!


We now carry every province! You can rep your HOME no matter where you live in Canada! The Territories are launching soon!! We also added East Coast and West Coast chick tees, as well as our new Vitamin Sea shirts. So many new ones on the way!

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When My HOME Apparel first started the only employee was me. We quickly grew to 12 people by Christmas for the Holiday season. I have the most AWESOME team who has helped me bring my vision to life. We are a little family and this is our HOME away from HOME!



We have also started to do our own printing! We are now printing over 50% of our own designs in house! Our studio will officially open this fall with our new store (yup, we said, OUR STORE is opening this Fall!). We are also super excited to announce that our shirts will soon be made in Truro at Stanfield’s!


Collaborations have made this past year so, so much FUN! From Sugar Pie Hair Clips, to Halifax Paper Hearts cards, and the super popular, East Coast Girls are Hip shirts with Rhubarb Paper Co, we have had a blast! We have also worked with Sarah Duggan and other local designers for awesome projects and we can’t wait for more in the year ahead!


This year we spread our wings and headed West on a tour across Canada! From Alberta to back East, we travelled all summer spreading our brand and sharing our story! It was a BLAST and we can’t wait for next year!


Participating in Truro’s first Pride Parade and then attending Halifax Pride was a highlight for the whole year. To be a part of such love and joy was a time I will never forget. It was an incredible way to help end our first year in business!

Thanks for all your support and for believing in our company. Everyday you inspire us to be better and bigger.

We can’t wait for you to see what is to come!

Miriah xo
Founder/CEO, My HOME Apparel

Lead with you heart: the legacy of my brother

Lead with you heart: the legacy of my brother

I can remember being four years old and laying on my Mom’s pregnant belly, trying to comprehend that she had a human being growing inside of her and that I was going to be a big sister. I already loved that little human doll that I was going to get to play with and dress up for my daily tea parties. My big sister and I were so excited for a new baby in the house. Then, very early on October 7, 1985, the phone rang and my Grandmother shared the joyful news that our baby brother had been born. The first boy in our family had arrived.



Like most siblings, we went to meet him at the hospital in the same room that all 3 of us had been began life in. My sister and I giggled in delight and could not wait for our gorgeous blue eyed brother to come home. The sad part was, it took months for Lucas to come home. He was a sick baby and spent months in the IWK receiving surgeries and fighting for his little life. Our prayers were answered and my brother and mom got to come home… the five of us were finally all together. As a result, we always over protected Lucas, never wanting him to ever feel pain again. Sadly, Lucas felt a lot of pain in his life, deep pain we never knew was there and on November 15, 2014, Lucas tragically died from a drug overdose.



Lucas’ drug addiction was fierce and debilitating. It was all consuming and incredibly horrible to watch. We felt helpless, lost and heart broken. We watched our loving, smart, charismatic brother slip into a dark hole. Lucas had deep mental health struggles that we never really knew about or understood. He struggled emotionally in life and was always very sensitive, but we always thought it was “just his personality”. We were never aware of the demons he was fighting inside and the incredible pain he felt. He masked it well under his charming smile and insightful thoughts.


He found relief for the pain in drugs, and became heavily addicted quickly. We watched a star student at Dal Architecture lose his schooling, apartment, friends and his independence within months. We were angry and frustrated. Why couldn’t he just stop? Why wouldn’t he get help? We loved him so much,  couldn’t he see that? Wasn’t that enough?


He knew we loved him. However, despite, our deep love for Lucas, we struggled with asking him how he was truly doing. We were fearful in many ways to ask him about his mental health struggles and how he was feeling. We thought we were protecting him by keeping him out of the tough talks and family discussions. It takes courage for the person struggling to speak up, and it takes courage for family and friends to speak up as well.

The day Lucas passed away was truly the worst day of my life. I experienced grief I never knew was possible. When I looked at my sister and mother, their faces were unrecognizable from the sadness they felt. I would never wish such loss on anyone. Through the past year and a half I have worked everyday to stop asking, the “why question” and starting finding the gifts that Lucas left behind for us. He left so many, it’s just having the strength to find them.

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Family is everything.  This was one of the last family photos taken before my Dad passed away.

One of the greatest gifts was the creation of Lead With Your Heart, which is an organization that raises funds for art therapy programs. Lucas’ family and friends came together to create programs, raise awareness and build a legacy. It helps to fill the deep hole that Lucas left and brings comfort knowing that the programs we fund may help save another person’s life or bring people happiness.


This week, May 2-8 is Mental Health Week but the entire month of May is actually Mental Health Awareness Month. This month is about speaking up and talking about issues that are hard to talk about: our mental health. Go out and have a conversation with a stranger. Talk to a family member or friend that you might be concerned about. Trust me, those conversations can save lives. They also help end the stigma around mental health. Together, we can help give a voice to those who feel silenced and helpless by their illness.

At My HOME Apparel we have partnered up this week with Laing House, in Halifax, Nova Scotia and with Find Your Light in support of programs at Laing House. Both Find Your Light and My HOME Apparel, will be donating 15% of all profits to Laing House from May 2-16, 2016. Laing House is a wonderful peer support organization for youth living with a mental illness.

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Find your Light Warr;or Tank top!

My HOME Apparel would not be, without Lucas. He inspired me to create a company focused around giving back and gave me the courage to bring a dream business to life. I witnessed how precious life is and I don’t want to waste a second of it.

I challenge you all now to be a warrior for mental health and continue to spread love and kindness as far as you can. Together we can end the stigma around mental health!

May you all lead with your heart,



Life in a tiny HOME

Life in a tiny HOME

Imagine living in only 200 square feet. Your kitchen, bathroom, bedroom, office, and all your belongings neatly organized into a 8×24 foot space. These adorable, simplistic homes are referred to as “tiny homes” or “tiny shelters” and are part of a movement for a more minimalistic, sustainable way of living. When I heard about a tiny house in my own town, I was fascinated.


Kelsey, the owner of the famous Foxhound Candles and graphic designer boyfriend, Ben Brush own the most endearing tiny home just outside of Truro, Nova Scotia. Upon hearing about their home, my immediate response was “how”? How could two people permanently live in such a small space? What about their stuff, their personal space, and how do they truly manage to coexist in a very small space? I am fascinated about the concept of a “home” and what makes up a home, so I needed to ask them about life in their tiny home. What I never expected was to be so inspired.


Kelsey and Ben built their tiny home and Kelsey’s 8×8 studio in less than 4 months. They took a look at their 3 bedroom apartment, full of things and decided they wanted more from life than stuffed spaces, and  frequent time apart in different rooms. So, they purged. They simplified their life by packing their belongings into 2 car loads. Kelsey described this process as incredibly spiritual. From their tiny, happy space, they have realized that buying things does not create fulfillment. In fact, purging items actually gave them more joy than the initial purchase ever did. The result was a feeling of total freedom!


Their journey has made them more aware of everything: how they spend their time, the items they buy, how they use our money, and their effect on the earth. They found they have more time to do the things they love: cook meals together, go on walks with their dog, get creative in their own businesses, and spend quality time together. This is something we could all do more of: spend quality time together without the burden of “stuff”.

Kelsey, Ben and their dog outside their tiny home!

Kelsey explained that their are some challenges of living in a tiny space, such as respecting the space that the other person is using, and have had to learn to adapt to how the space flows. However, they designed their home based on how they wanted to spend their time together and found that the flow of their space and their vision is working for them.

Every person is different, and needs their own unique space. What I find so inspiring about Kelsey and Ben, is that they had the courage to take a look at their lives and their home and found what was making them unhappy. They envisioned a space and built a home around what their values are and how they wanted to live their lives. It really isn’t about the size (but a tiny house is really adorable), but more about creating a home that reflects one’s core beliefs, and most importantly what makes you happy. Because a home is a space to build memories, live together with those we love,  create, decompress, and feel safe.

May you all find your own perfect square footage of happiness,

My HOME Apparel


Check out Kelsey’s awesome candles here to fill in your happy home!